PhiBrows Microblading is a unique technique which is the new generation of semi-permanent makeup and it’s not permanent like a true tattoo. Not only do the two use different “inks” traditional tattoos use concentrated tattoo ink, while cosmetic tattoos use smaller pigment particles but they’re also applied differently. With PhiBrows, the pigment is applied superficially to your skin (so your body eventually metabolizes it until it fades away), rather than placed into your skin’s deeper layers (where it becomes permanent). Because of the pigment used and the way it’s applied to the skin, PhiBrows produces a semi-permanent that looks soft and subtle, instead of opaque and bright as with traditional tattoos. Over time, the pigment on your brows will also lighten a shade or two from its original colour, whereas a tattoo on your body can have a blue-green tint on the edges when it starts to fade.